Guy is your friendly neighborhood lifecycle and retention strategist. With 10+ years of driving ecommerce growth through CRM, email, and SMS, he’s the go-to partner for brands looking to turn customers into long-term advocates.

With a sharp instinct for customer journeys and data-driven decision making, he excels at connecting strategy, technology, and creative execution across the entire lifecycle.

He also believes writing in the third person adds a certain gravitas—because if you’re going to talk about lifecycle marketing, you might as well make it sound important.